Evaluation 4

Question 4.How did you use new media technologies in the construction and research, planning and evaluation stages?



EVALUATION: I mainly used my home editing software ‘Uleadstudio’ because it was more accessible and I created videos by recording them on my own Samsung DV camera, plugging a scart lead into the camera and recording them onto a DVD recorder and uploading onto the editing program.
He I made use of the sending email information on the you tube account because I asked for audience feedback and instantly got it. Then used programmes on the Imac’s like grab, to printscreen this evidence into my blog.
Finally the access to DV camera’s in my college was the most benefical part of the whole experience because I could automatically hire a camera, shoot some response of either myself of audience member and have instant feed back.



CONSTRUCTION: Here I used programmes like final cut pro, which enabled me to edit my films across a timeline like most editing programmes that I’ve used. But I find it twice technologically advanced as my home editing system ‘Uleadstudio’ that I’m used to working on. I find ‘Final Cut Express’ better coz you can drag all the film anywhere you want with out loose pixel resolution.

Another interesting program is ‘Gargeband’ in which it teachers you how the keep rhythm with the film and how there is a visual rhythmic language in film that communicates with audiences.
The most new program I used was adobe Photoshop because I had never used the program beforehand, I went through tutorials on you tube and gained knowledge and accessed it as I wanted. The thing I learned most about this program and how magazines and posters are made is the layering used to cluster images and make it look appealing to represent the whole film or magazine through using connotation language.




PLANNING and REARCH
During the research stage I used a range of websites mainly ones like imdb to gain film knowledge like who was the cast and crew and audience response in the critical section. Another useful website was wikipedia that ranged from everything you need to know about the subject, but I had to be careful because for of the source we untrue.
Youtube, had one of the biggest sources of information to be because it was more visual and oral so I could watch cast and crew interviews and gain insight into the world of filmmaking.

Blogspot was probably the best was of making coursework because you can work from it almost everywhere if you have the opertunity to have internet access. You could include almost anything, video reinforce your points and images from the internet to communicate with your ideas.

Through out my textual analysis I used the website called prezi to create a interesting study and deconstruction of trailers, magazines and posters of the film ‘Trainspotting’. This allowed me to be freely creative and a more media based pallet of demonstrating my points.


THE FILM: To actually film my trailer and short film I used my dads old 8mm video camera because I wanted the bright contrasts and bold colours for polysemic reasons. My biggest criticism was how there was no LCD screen which made it difficult to shoot at certain angels and how the hand strap was very sensitive toward the audio which detected clicking sounds at times but this was erased thanks to the magic of editing. But over all I enjoyed shooting of this camera because it made film more like gorilla style filmmaking.

Evaluation 3

Question 3. What have you learnt from your audience feedback?

Audience Response group...


CRAIG THOMAS: "I think you're poster looks like a horror film and the bright red blood colors look threatening and really attracts my attention out of everthing."



As I mentioned bellow is a screenshot of my film trailer response. (if this is unclear here in a link to the comments of my account page http://www.youtube.com/comment_servlet?all_comments=1&v=Cmrb5uQsRlU )

JESUSHCLONE:
SUPERNELLIE1:

Above I've included a snapshot of my youtube broadcast page where I often have heard responses from my videos which ingages me and inspires me to make more films. I like below I've featured shots of my responses from my 1st everfilm 'Leatherface Horror flick' and its got the most responses because the film i made appealed to a pre-existing fan base in which it got 93 comments and 41,841 views to date and included quotes that mention i was going to make it in hollywood and critical comments that made me understand what the audience believes and interprets.

Evaluation 2

Evaluation Question 2: How effective is the combination of your main task and ancillary tasks?


Suspense was a large part of all of my media products because i wanted the audiences to react to the how the plot develops and characters become more cynical item that has came into there lives and how its lacks the power to nourish. In the trailer technique i used was to increase the editing pace, include diegetic voiceovers that quote that negativity between the characters. For example the quotation used by Brain Hurt 'You know i thought me and you where mates? Notice how i used the word 'where' thats because we're not anymore'. This device draws a line of negativity between the two characters and audience become more anticipated to what result of conflict it will end in.

The recurrence of the same font was another interesting technique to allow audiences members communicate the understanding that all of my media texts are of the same substance. I used the same font of 'Century-Schoolbook' and often the color of blue because i knew was great to use because its a dominant color throughout the film with the blues of Brains jacket that is featured through out.

I wanted all of my products to have an independent feel but i find sometimes it doesn't like the first opening of the gun feels very professional and the look of my magazine would appeal to a mass audience because of its professional look and reference to other mainstream magazine company covers like empire and total film because of its scale, layout, constant color-scheme and professional white background photo shoot that i precisely shot and included visually effected imagery.

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I used iconography like the emphasize around money and bold stained money to show the danger money holds within contemporary society. I wanted to show the corruption of money like in my film trailer and actual film the moral of my story is 'When you position a item in the focus of your life that doesn’t require the strength to nurture, in time it will destroy everything you’re and corrupt you. Something as significant as a ideology or your perception on life. The basis of your humanity is vital and no one can be the foundation of it, it holds inside, in the focus. ' this idea of money being a actual force or living being is an interesting idea to play with and how its actually the living force of evil. This idea of primal fear or fearing something we don't understand is subverted because we all think we know what money is but not what lengths people go to when they're in need of it and this film reinforces the ideologies of corruption of money.

Another way anticipation is intensified through the constant imagery of the bullet, this theme of the hand gun reinforces the force of danger and stress around death which plays on the audiences fears not only because they fear death but the idea loosing a character that they like, this is why its best to show characters who're gunna suffer in a positive light so the audience feeling sympathy toward them. I kept on refering to the imagery of the bullet like in my magazine along with my poster because the plug hole on a connotation level represents the gun barrel and is loaded and this draws back on the fear of death.

I directed the character of Brain to point his hand at his hand to immitate the hand gun showing that he's use it on someone or either himself because he hates the mental and physical strain its putting on his life.

Above it the yellow highlighted circle i've noted that i placed the intertitles to show the actors credit and then suddenly bring the gun into frame, almost as if he whipes it away and brings your instant attention to the gun. He runs into the bedroom in an angry mood and the scene ends there with the audience left on a cliff hangover which makes them watch the film, therefore i've achieved my goal and caught the audiences attention.

I used the idea of the protangonist taking medication to show that he has psychological issues or unknown medication uses that he had been refered to by the cylnic, here again i'm using the technique of allowing the audience to question whats going on.

This sequence is homage to the Franic Ford Copollas masterpiece 'The Godfather' i thought refering to a film about betrayl and loyalty, also alot of people know of this film because it is classed as one greatest films evermade also it was just an aesthetical reference to a film i adore. here is an example of the sequence i was on about...

TARGET AUDIENCE:

WIDER AUDIENCE:

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products ?



(HERE I HAVE FEATURED WORDS JUST INCASE YOU CAN'T HERE MY VOICE THROUGH THE RECORDING)

The film trailer begins with a monologue like most conventional trailers but i included this to determine that films moral. The non-diegetic music and distorted image begins because i really wanted the audience’s attention through creating enigma.
Shot of 8mm to capture bold colours and bright contrasts to challenge the conventions because most suburban thrillers audiences know what’s exactly what gunner happen within the first few seconds because of the gray scale feel and they really try and over use the tragedy of living in a suburban working class area. I wanted the film to look completely different to its themes so it has more of a surprise when something goes wrong.
The archetypical character is Brain Hurt who is deluded by paranoia and the serendipity he encounters, he’s in charge of the plot, he’s the plot carrier, everything is down to him, and every choice he makes equals the narrative. Well it’s the ‘for every action there’s a reaction’ theory. He takes the innocent friend along with him because he wants success and fortune but mainly the respect he never gets in school, this represents the outcasts of society and the effect it has on them when they don’t have the feeling of belonging they turn to different terms of gain reputation.
Didn’t use mainly locations to not misrepresent the film, establish that the film is a self contacted narrative that studies character and ideological motives.
To catch most audience’s attention, the thing is to strip down everything, like most Hollywood film they contain loads of explosions and fast paced narratives. I find when I go to the pictures not only in art house cinemas but i mainstream multiplex cinemas, audiences wait until the serious situations arises, then they watch the characters reactions so they can relate and identify with the screen. So in this film i stripped away any devises of action or mindless entertainment and thought of the most fundamental idea, then I questioned the audience? It’s almost as if i say, here is a set of characters they find a bag full of money and a single hand gun, what would you do? It’s not only a test of your morals; it’s really an interesting to think about. It even refers back to ancient literature of questioning? Like in Charles Dickens’ Christmas Carol it says here is a man who hates Christmas and his life is changed by the past, present and future and has a Frank Capra style life change, would your life change by the alteration of time? Even in Shakespeare’s Romeo and Juliet it asks the question would you risk it all for the sake of love? In every story there are questions about actions and demonstrate morals within. So in this film trailer I wanted to show the basics of human nature and just interesting moral story telling but from a different perspective. I just showed deep characters and demonstrated their state of affairs whilst watching audience’s either doubt, consider and question their actions which brings in a level of relation that not many films can really do.
The narrative of my trailer conforms to other real media products though because shows the range of emotions the film has to offer, and how the tension slowly increases as the film progress which represents the film perfectly. As I mention earlier in my blog I find a lot of trailers misrepresent different films. It’s as if they interest different audiences, like if a Hollywood film was distributed and marketed in the spirit of an art house film the art house audiences would go and see it and often be disappointed, its vice versa really. My main focus throughout was to try and create a trailer that was different like my film but actually captures the personality it has.
My trailer basically shows the corruption of money but doesn’t give away the ending just demonstrates offered effect that my targeted audience of the art house cinema will be attracted to because of its mind intriguing appeal.
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My film magazine forms to the convention of real media products first of all because of its variety of fonts used to represent the magazine, magazines often do this to establish that the magazines not all about the same thing, to show it has range and diversity. The photo I had taken was of the two protagonists in the film, i positioned them in the stance that represents each character. For instance i had to character of Brain looking into the gun with a concentrated face to show that he’s fixated with the issue that’s at hand and the jeopardy the character holds. Again the concern one Don’s face illustrates that he’s a anxious character and how he’s turned toward Brain is a look of not only worry but sympathy and how he only wants the best for his friend and doesn’t want either of them to get into trouble.
The magazine is not always trying to conform to real media products because it’s an independent magazine, my biggest criticism of the magazine is that it doesn’t capture that whole independent feel because it’s an independent magazine about independent filmmakers. I included other images to address that the magazine doesn’t just focus on ‘social realism’ despite being the issues title. I emphasised around the green falling money, not only to fit the colour scheme but to show that the colour green on a connotation level represents jealously and presents a dominantly threatening colour. Also the colour green I’ve realise will stand out on most magazine racks in most retail stores because they’re mainly consumed by gossip magazines about celebrities that are targeted at woman so the strong colours are of pink and yellows.



Not only that, the imagery of money will make a natural inquisitive reaction because of the significance it holds in contemporary society, where everything is about money and success which are obviously in most magazine features, such as lottery competitions and the glam of celebrity access, thus reinforcing the dangers in society through the moral of my trailer.

Here my film poster challenges real media products because it contains just a singular bath tub full of blood and money but I took this influence from posters like full metal jacket and fight club that reinforce the theory of less is more. The main reason why I used the imagery of blood stained money was to reinforce the danger money holds and also purely captures the moral and personality of my film.
I also included a review on my poster like I did in my film because I find this attracts audiences because of someone else’s satisfaction, they see some else enjoying it and they want it even more.
I used small over layered images to fit the liquid feel of the blood to represent the different stages and emotions throughout the film, that’s why I featured a picture of the protagonist crying.
Another convention I adapted to was using contrast colours to make the blue title stand out from the red blood stained background. Finally on a polysemic level I chose to pour the blood in the bath to show the cycle element of my theory. Like in my actual film it begins where it ends, this eternal cycle of the corruption of money and I thought the plug whole was a perfect representation of the cycle of my narrative.

Videos and Photographs of My Work

Rough Cuts